000 01712 a2200313 4500
001 1317518284
005 20250317111630.0
008 250312042016GB eng
020 _a9781317518280
037 _bTaylor & Francis
_cGBP 21.99
_fBB
040 _a01
041 _aeng
072 7 _aKNTP2
_2thema
072 7 _aJBCT
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072 7 _aNH
_2thema
072 7 _aKNTJ
_2bic
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072 7 _aH
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072 7 _aLAN008000
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072 7 _aLAN004000
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072 7 _aSOC052000
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072 7 _a808.06665
_2bisac
100 1 _aJoe Mathewson
245 1 0 _aQuick Guide to Writing Business Stories
250 _a1
260 _aOxford
_bRoutledge
_c20160302
300 _a132 p
520 _bBusiness journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories. Mathewson’s book, based on Northwestern University’s highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist’s ability to tackle stories on other complex topics, in any medium.
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