| 000 | 01286 a2200241 4500 | ||
|---|---|---|---|
| 001 | 1611328772 | ||
| 005 | 20250317100407.0 | ||
| 008 | 250312042014GB eng | ||
| 020 | _a9781611328776 | ||
| 037 |
_bTaylor & Francis _cGBP 38.99 _fBB |
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| 040 | _a01 | ||
| 041 | _aeng | ||
| 072 | 7 |
_aNK _2thema |
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| 072 | 7 |
_aHD _2bic |
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| 072 | 7 |
_aSOC003000 _2bisac |
|
| 072 | 7 |
_a338.4791 _2bisac |
|
| 100 | 1 | _aRosemary Rice McCormick | |
| 245 | 1 | 0 |
_aMarketing Cultural and Heritage Tourism _bA World of Opportunity |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20140115 |
||
| 300 | _a188 p | ||
| 520 | _bInnovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award. | ||
| 999 |
_c1860 _d1860 |
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