Quick Guide to Writing Business Stories (Record no. 6634)

MARC details
000 -LEADER
fixed length control field 01712 a2200313 4500
001 - CONTROL NUMBER
control field 1317518284
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317111630.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250312042016GB eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781317518280
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 21.99
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 7# - SUBJECT CATEGORY CODE
Subject category code KNTP2
Source thema
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Subject category code JBCT
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Subject category code NH
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Subject category code KNTJ
Source bic
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Subject category code JFD
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Subject category code H
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Subject category code LAN008000
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Subject category code LAN004000
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Subject category code SOC052000
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072 7# - SUBJECT CATEGORY CODE
Subject category code 808.06665
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100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Joe Mathewson
245 10 - TITLE STATEMENT
Title Quick Guide to Writing Business Stories
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 20160302
300 ## - PHYSICAL DESCRIPTION
Extent 132 p
520 ## - SUMMARY, ETC.
Expansion of summary note Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories. Mathewson’s book, based on Northwestern University’s highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist’s ability to tackle stories on other complex topics, in any medium.

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