Driving Airline Business Strategies through Emerging Technology (Record no. 4521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02129 a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1351942832 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317111605.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042017GB eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351942836 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 51.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TRP |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TRP |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TRA002000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS000000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 387.70684 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nawal K. Taneja |
| 245 10 - TITLE STATEMENT | |
| Title | Driving Airline Business Strategies through Emerging Technology |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20170302 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms. |
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