Marketing Cultural and Heritage Tourism (Record no. 1860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01286 a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1611328772 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317100407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042014GB eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781611328776 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 38.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | NK |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | HD |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | SOC003000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 338.4791 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosemary Rice McCormick |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Cultural and Heritage Tourism |
| Remainder of title | A World of Opportunity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20140115 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 188 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award. |
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