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Driving green consumerism through strategic sustainability marketing /

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Driving green consumerism through strategic sustainability marketing / Farzana Quoquab, Universiti Teknologi Malaysia, Malaysia, Ramayah Thurasamy, Universiti Sains Malaysia, Malaysia, Jihad Mohammad, Universiti Teknologi Malaysia, Malaysia. - xx, 301 pages ; 29 cm. - A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series .

Includes bibliographical references (pages 251-293) and index.

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--

ISBN: 9781522529125

LCCN: 2017012411

Subjects--Personal Names: test

Subjects--Topical Terms:
Green marketing.
Consumer behavior--Environmental aspects.
Environmentalism.
Consumption (Economics)--Environmental aspects.

LC Class. No.: HF5413 / .D75 2018

Dewey Class. No.: 658.8/02